iCorrect Color Blog

The second edition of PictoScript Newsletter for August is now available and we continue our focus on how iCorrect EditLab Pro technology helps to streamline Adobe Camera RAW color workflow. In the first edition we highlighted iCorrect EditLab ProApp working with Adobe Lightroom. The second edition describes how iCorrect EditLab Pro Plug-in streamlines your Photoshop RAW workflow. Two new tutorials, a video and a slide show, will show you how to use iCorrect EditLab Pro Plug-in with Camera RAW.

iCorrect EditLab Pro Camera RAW Video Tutorial-http://www.youtube.com/watch?v=6rwHtYWWIt0

AUGUST FEATURED PRODUCT DISCOUNTS

During August you can save $25 on the purchase of either iCorrect EdtiLab Pro Photoshop plug-in or iCorrect EditLab ProApp stand alone application by using the following coupon codes. Offer expires on 8/31/11.

iCorrect EditLab Pro Plug-in Code: EDITLAB25

iCorrect EditLab ProApp Code: APP25

Wayne www.pictocolor.com

iCorrect EditLab Pro RAW Workflow Tutorial
Undoubtedly, there are many advantages of shooting in RAW, unfortunately, the color editing tools within most RAW converters and Photoshop are somewhat less than intuitive, straightforward, or easy-to-use. The new iCorrect Editlab Pro video tutorial will show you how to get the most out of your images with RAW capture while streamlining your workflow with either iCorrect EditLab Pro Photoshop Plug-in or iCorrect EditLab ProApp  with Adobe Lightroom.

There is also a step-by-step description on how to use iCorrect EditLab Pro Plug-in to streamline RAW image color correction in the PictoColor Gallery of Excellence.

Photoshop Adobe Camera RAW Screen shot

iCorrect EditLab Pro Photoshop Plug-in simplifies RAW image color editing.

You can also read more about using iCorrect EditLab Pro Photoshop Plug-in in the latest issue of PictoScript Newsletter.

Wayne  www.pictocolor.com

John Ross, The Art of Retouching, just posted a video review on this blog, www.artofretouching.com, of PictoColor’s iCorrect EditLab Pro 6.0 Photoshop Color Correction Plug-in. It is also posted on YouTube.

John has a number of great tutorials and reviews on his blog. And, he offers Photoshop Consulting and Coaching services. Go to http://www.theartofretouching.com for more information and great Photoshop help.

You can find more information on iCorrect EditLab Pro Photoshop Plug-in at www.pictocolor.com/editlabpro.htm.

Wayne  www.pictocolor.com

PictoColor’s PictoScript Newsletter, July 2011 issue, is now available.

Great Color Made Simple is the theme of the July issue of PictoScript Newsletter. We continue our 10 year celebration of the iCorrect color correction software product line highlighting iCorrect EditLab Pro Photoshop Plug-in.

Great Color Made Simple-iCorrect EditLab Pro Photoshop Plug-in

In the last issue of PictoScript we began the celebration of the ten year anniversary of PictoColor’s iCorrect Photoshop Plug-ins highlighting our first plug-in, iCorrect Professional (now called iCorrect Portrait). This issue’s focus is iCorrect EditLab Pro Photoshop Plug-in, first released in February 2002 by Pictographics International, our technology licensing company. The “color engine” behind EditLab Pro is Pictographics’ Color Profile Editing technology, a proprietary set of complex color algorithms for editing ICC color management profiles. Now, if that doesn’t sound impressive I don’t know what does. What Pictographics really did when creating iCorrect EditLab was to “package” this complex technology into a simple to use Photoshop plug-in that made achieving great color simple. Read all about iCorrect EditLab Pro in the newsletter.   http://www.pictocolor.com/PictoScript_Newsletter/July2011_1.htm.  If you are not on our email list you can sign up at http://www.pictocolor.com/newsletter.htm.

Wayne www.pictocolor.com

Greetings,

Many of you Mac users have been waiting patiently (or not so) for PictoColor to release iCorrect EditLab Pro 6.0 32/64 Bit CS5 plug-in for the Mac. Well, it is finally arrived.

iCorrect EditLab Pro 6.0 Plug-in, Mac 32/64 bit, Photoshop CS5 Released

The Introductory Price is $99.95 until July 31, 2011. The regular price is $124.95.  Go to www.pictocolor.com/editlabpro.htm for more information and to order a copy. Joe Farace, the well known portrait photographer and writer, posted a tweet this morning which said, “iCorrect EditLab Pro for the Mac http://t.co/v2Ahacp “Best color correction plug-in I’ve ever used.” Now updated to 6.0″. Joe has been a fan of EditLab Pro since we first introduced it a number of years ago. If you have iCorrect EditLab Pro 5.0 or 5.5 you qualify for upgrade pricing.

Wayne www.pictocolor.com

Which iCorrect Software is Best for You? When this question is asked by customers we most often answer, “It depends.” Then we go on to inquire about the kinds of photos they take, what they do with the photos they take, and if the use Photoshop, Elements, Lightroom, or can’t stand to use any of them. Most often, in a couple of minutes we can steer them to the iCorrect software that is best for them. But, not everyone has the time to talk so we have put together some information that, hopefully, will answer the question.

PictoColor Software-Best Shortcuts to Perfect Color

PictoColor’s iCorrect® family of color correction software are the Best Shortcuts to Perfect Color.

For photographers, from amateurs to professionals, the most difficult, time consuming, and frustrating challenges of digital photography is Making the Color Right.

Photoshop Plug-ins
iCorrect OneClick, iCorrect Portrait and iCorrect EditLab Pro are Plug-ins for Photoshop and Elements (Win and Mac). Each is designed for a specific purpose and many of our customers use more than one on a regular basis. Each of our products are built from very complex and sophisticated color management profile technology configured in a way that let us humans achieve great color for our digital photos without going through the “chase your tail” color correction tools of Photoshop or any other photo editor.

Stand Alone Applications
CorrectPhoto Editor is a Windows photo editor employing OneClick color technology. iCorrect EditLab ProApp with ProcessQ is a standalone application (Win and Mac) designed for high speed batch color correction and Streamlines Lightroom Color Workflow.

For detailed information to help you make a decision on which of our iCorrect products will help you the most click on the links below.

Information to help you decide which PictoColor software is best for you can be found at:
Best Shortcuts To Perfect Color

iCorrect-10 Years Making the Color Right

Wayne www.pictocolor.com, www.correctphoto.com

PictoColor's Annual Memorial Day Sale

PictoColor’s annual Memorial Day Sale offers discounts on iCorrect OneClick, Portrait, and EditLab Pro Plug-ins along with iCorrect EditLab ProApp. Savings are 20% off the list price. In addition, we have lowered the price on our popular bundes; iCorrect Portrait/OneClick, iCorrect Portrait/EditLab Pro, and iCorrect Power Suite for Photoshop and Lightroom. For more information go to http://www.pictocolor.com/email/Memorial_Day_Sale_2011.htm

Wayne www.pictocolor.com

Introductory Offer for iCorrect Editlab Pro PowerSuite Ends on Monday, 3/15. Save $100

Free iCorrect EditLab Pro Photoshop Plug-in with EditLab ProApp for Lightroom <Learn More>

Streamline  Adobe® Photoshop & Lightroom Color Correction Workflows with
iCorrect® EditLab Pro Power Suite

Introductory Offer for iCorrect Editlab Pro PowerSuite Extended–
Free iCorrect EditLab Pro Photoshop Plug-in with EditLab ProApp for Lightroom <Learn More>

Streamline  Adobe® Photoshop & Lightroom Color Correction Workflows
With
iCorrect® EditLab Pro Power SuiteiCorrect® EditLab ProApp 6.0 & EditLab Pro 5.5 Plug-in

iCorrect EditLab Pro PowerSuite-iCorrect EditLab Pro Plug-in & iCorrect EditLab Proapp Stand Alone

• Simplify and speed up Photoshop CS4 Color Correction (iCorrect EditLab Pro 5.5 Plug-in)
• Seamless Lightroom color correction RAW Workflow (iCorrect EditLab ProApp 6.0)
• Batch ProcessQ™ Color Correction of TIFF & JPEG files (iCorrect EditLab ProApp 6.0)
• Noise Removal Integrated into Color Correction workflow process (Both EditLab products)
• Image Sharpening Integrated into Color Correction workflow process (Both EditLab products)

With iCorrect EditLab Pro PowerSuite you get both iCorrect EditLab Pro 5.5 Photoshop Plug-in AND iCorrect EditLab ProApp 6.0 Stand Alone Application (Lightroom compatible). This power suite will streamline both your Photoshop and Lightroom color correction workflow and help you achieve professional color quality much faster and easier than the color tools in either PS or LR.

For a limited time you can save $100 off the price of buying these software products separately. Click here to go to the PowerSuite page where you can purchase. Do it now before the introductory price expires. 

Wayne www.pictocolor.com

The PGA Championship came to the Twin Cities last week and we were lucky enough to find a few tickets for Monday’s practice round.  Since we were looking for a topic for this month’s PictoScript, we figured we justify an afternoon walking the beautiful Hazeltine National Golf Club.  As it turns out, cameras (for non-credentialed observers) are allowed only during the three practice rounds, so off we went hoping to catch a glimpse of and maybe even a few shots of Tiger at work.  Mission accomplished. 

In order to show a possible RAW workflow, I did all the shooting in RAW.  Using Camera RAW 4.6 in Adobe Photoshop CS3, I simply relied on the Auto function with some minor tweaking to the Exposure and Brightness to establish an fairly good baseline image from which to start.  I prefer the tool set within iCorrect EditLab Pro Plug-in and iCorrect EditLab ProApp for making further refinements.

Whereas Camera Raw allows you to preserve the maximum amount of data and image detail during the raw conversion and sets a good baseline from which to work as you optimize your photos, it does not offer an entirely intuitive toolset for making additional color corrections.  This is especially evident with colors like blue sky and green foliage.  Take, for example the following image of the magnificent 9th hole.  Although the initial Camera Raw image looks O. K., and it provides a great starting point, the EditLab ProApp image, with just single click on the grass and one on the sky, looks absolutely stunning.  The built-in Memory Color definitions take care of everything.

ProcessQ Streamlines Color Workflow

At the heart of iCorrect EditLab ProApp is ProcessQ, the completely redesigned image queue that allows you to easily view, sort and manage your color corrections for efficient, time-saving workflows.   After adding images to ProcessQ, they are displayed as thumbnails in the filmstrip at the bottom of the main panel.  With ProcessQ, you can correct and save any number of images – either one at a time or as an entire group.  You can even Synchronize adjustments across multiple images.